Fractional Product Marketing for B2B Tech Startups.
I help you build your dream Product Marketing House with a proven process that I’ve used at dozens of tech startups as a consultant, fractional leader and in-house Head of Product Marketing.
Product Marketing House Customers
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![Fello.AI COO Stephen hired Megan Pratt, Fractional Product Marketing Leader]()
“We move fast, and Megan kept up. In 5 months she helped take our messaging from scattered to one source of truth the whole team pulls from, including working with our team to help build our messaging, positioning and narrative into our internal AI. Along the way she shipped multiple launches, rebuilt our first meeting deck around how our best reps actually sell, and turned customer interviews into case studies.”
Stephen London - President, Fello.ai
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![Angela Rennert Headshot]()
“Megan is a standout strategic product marketer who crystallized our narrative, built an easy-to-use messaging framework, and sharpened our competitive differentiation. She was my go-to thought partner for translating strategy into clear deliverables. Always responsive and proactive, I highly recommend her.”
Angela Rennert - VP of Marketing at Pharos
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![Vanessa Confessore, Senior Director of Marketing at Nativo hired Megan Pratt, Fractional Product marketing Leader]()
“What stood out most was how quickly she got up to speed and how confidently she filled in the gaps. She handled priorities thoughtfully, asked smart questions, and delivered high-quality work without needing a lot of hand-holding.
In a moment that could have felt chaotic, Megan brought calm, structure, and reliability. She was a true partner to the team and made a meaningful impact in a short amount of time. I would happily work with her again and highly recommend her to any team looking for someone who can jump in, contribute immediately, and do excellent work.”
Vanessa Confessore - Senior Director, Marketing at Nativo
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![Portrait of a woman with curly brown hair smiling, wearing a light-colored blazer, standing against a wooden wall.]()
“One of the best product marketers I've had the pleasure of working with in the last 18 years, Megan Pratt is an extraordinary storyteller. She crafts unparalleled product messaging and positioning, always aligning with the 'why' and identifying the core problems we should solve. Megan's deep understanding of audiences ensures that every piece of messaging for web, social, blogs, ads, and customer case studies resonates powerfully. A team player and a crucial member of the team.”
Anna Swayne - Director of Product and Customer Marketing at Nava Benefits
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![A smiling woman with dark brown hair wearing a black denim jacket and layered necklaces, standing outdoors with green foliage in the background.]()
"The day I found Megan, I thanked the marketing gods. I was a team of one and needed to ramp product marketing to crystalize our ICP and buying personas, develop a sales enablement kit, and accelerate content creation. She hit the ground running, inserted herself into work streams, and delivered meaningful value to Sharebite from moment one."
Stephanie Bohn - Former CMO at Sharebite
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![A young woman with long blonde hair, wearing a yellow blazer and white top, smiling outdoors in a park.]()
"What sets her apart is her remarkable talent for taking ideas and transforming them into something not just better, but a million times more meaningful. Her expertise in crafting content for various stages of the sales funnel is nothing short of remarkable, consistently delivering top-notch work that engages and resonates with the audience. I cannot recommend her highly enough – Megan is true gem in the world of content creation!”
Michele Nieberding - Former Director of Product Marketing at Metarouter
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![A man with short dark hair, glasses, and a beard smiling, wearing a checkered shirt.]()
"The progress, momentum and clarity she has helped to bring to our initiatives has truly been impactful across our entire go-to-market strategy. She has helped to refine the way we think about our own product, produce well-informed go to market content from blog posts to emails to long-form e-books and beyond. On top of all that, she is a true delight to work with and continuously pushes to meet some tight deadlines and serves as an extension of our team."
Dave Paprocki - Senior Director of Marketing at Metarouter
The Product Marketing House Model
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This is where we uncover the who, what, why and how of your product. Who cares the most about the value you drive? What is that value? Why should your customers purchase right now? and How does your product make their goals a reality?
In just a few weeks we can have your entire team – from marketing to sales to product – aligned around your positioning, delivering a solid foundation to build upon.
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This is where we start to tell your story. A good story helps your team and customers make sense of the world, and how you fit in it. It’s the framing for all of your marketing and sales assets from your sales deck to your website and everything in between.
We’ll craft you a story that sets you apart from the competition and drives real ROI, not just attention. -
This is what makes your customers stop and take a look. It’s what communicates who you are and why they should care in words that resonate with them.
We’ll map out your ideal assets and create things like website content, a sales deck and a narrative that communicate clearly and grab customers’ attention.
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I’m a full-stack PMM with experience in product launch strategy, content, sales enablement and more. No matter what comes up, I’ve got you covered.
Services
Build Me a House
….a Product Marketing House! I’ll help you build your dream house, starting with positioning, then on to messaging and then quickly getting to POV content and ongoing strategies.
Strategic Storytelling
I’ll hunt down stories in your organization and produce them. Includes customer stories, product launch support, ongoing POV stories and more.
Fractional Leadership
I can help you fill the product marketing gap at your organization all while advising you during the hiring process for your full-time head of product marketing.
Mentorship for PMMs
I'll share everything I've learned during my career, complete with tactics and strategies. Each mentorship journey is customized to you and your goals.
Hi! I’m Megan
I’m a storyteller and product marketing leader with experience establishing and building foundations for high-growth B2B tech brands.
I’ll help you build your product marketing house from the ground up, and then I’ll help you tell the stories we uncover with customer stories, key pieces of content, and product launch support.
I’m thrilled to be among the top Product Marketing Consultants of 2025! See the full list here.
